Frill vs pick a feature: Flutter SDK vs Web Portal

Frill and pick a feature both pitch the same buyer: the indie SaaS founder who doesn't want to pay $79 a month to Canny. The two tools land on opposite sides of one architectural choice — web portal or mobile SDK — and that choice cascades through everything else. Pricing, free tiers, idea limits, white-labeling, and surveys all stack up differently depending on which side you pick.

This is the closest peer-vs-peer comparison in our category. Same audience, different shapes. If you've narrowed your search to Frill and pick a feature, the right question is which shape fits your product. I'll walk through that, plus a feature-by-feature breakdown of where each tool genuinely earns its price.

Frill vs pick a feature in one line: Frill is a polished web feedback portal starting at $25/month with built-in surveys and optional white-labeling. pick a feature is a Flutter SDK starting at $5/month that collects feedback inside your mobile app and has a genuine free tier.

Frill vs pick a feature at a glance

Pricing from each company's public page, verified May 2026.

Feature	Frill	pick a feature
Free tier	No (14-day trial)	Yes — 1 project, 10 requests
Starting paid tier	Startup: $25/mo	Starter: $5/mo
Mid tier	Business: $49/mo	Unlimited: $15/mo
Higher tier	Growth: $149/mo	Unlimited is the top
Top tier	Enterprise: $349/mo+	Unlimited is the top
Idea/request limits	Startup capped at 50 ideas	Starter and up: unlimited
Surveys included	Yes (1 on Startup, 3 on Business, ∞ on Growth)	No
White labeling	Add-on $100/mo, built into Growth	No
Mobile SDK	None	Flutter SDK on pub.dev
Voting + comments	Yes	Yes
Custom domain	Yes (Startup tier and up)	No
Webhooks / API	Not on entry tier	No
SOC 2 / audit logs	Enterprise tier	No
Best fit	Web SaaS with multiple feedback inputs	Indie Flutter devs

Two big numbers to note up front. Frill's Startup at $25/mo caps you at 50 ideas total — not 50 per month, 50 lifetime on that tier. Past 50 you're on Business at $49/mo. pick a feature's $5/mo Starter has no idea cap.

Frill and pick a feature are aimed at roughly the same customer — an indie or small SaaS team that wants a clean way to manage feature requests without paying enterprise prices. The architectural difference is where the comparison becomes meaningful: Frill operates as a hosted web portal (feedback.yourapp.com or similar), while pick a feature ships as a native Flutter SDK that renders feedback widgets inside your app. For web SaaS products, Frill's web portal model is the natural fit — surveys, custom domain, and white-labeling all play to that strength, and a $25/month entry tier (or $49 once you outgrow 50 ideas) is reasonable for that buyer. For Flutter apps, the calculus flips entirely. A web portal means a context-switch out of your app, and the conversion drop on "tap to open external feedback page" is the reason mobile-first products consistently capture more feedback when the input lives inside the app. pick a feature's $5/month flat pricing and lack of an idea cap also matter at this tier, where every dollar shows up in the runway spreadsheet.

The 50-idea cap on Frill Startup

This is the detail most comparison articles skip, and it's the one that matters most at the entry tier.

Frill Startup at $25/mo limits you to 50 total ideas. Once you cross 50, you're on Business at $49/mo to get unlimited ideas. For a feedback tool, 50 ideas is the kind of number you'll hit by month four of an active product.

A realistic timeline:

Month 1-2: Launch, you get 5-15 ideas mostly from beta testers
Month 3-4: You cross 50, get bumped to Business
Month 5+: $49/mo ongoing

pick a feature's Starter at $5/mo has no idea cap. You can collect 500 ideas on Starter without changing tiers. The only reason to move to Unlimited is project count (3 → unlimited).

If you stay on the entry tier for 12 months, the cost ratio is:

Frill: 2 months at $25 + 10 months at $49 = $540/year
pick a feature Starter: $60/year

That's 9x. For a tool you'll evaluate as a "small line item," it doesn't stay small.

Free tier, or lack of it

Frill does not offer a free tier. The website lists "14-day free trial. No credit card required." After 14 days, you're on Startup at $25/mo or you stop using the tool.

pick a feature has a real free tier: 1 project, 10 feature requests, indefinite. For pre-launch products or side projects with low feedback volume, you can stay on free for months. The $5/mo Starter is for when you outgrow the 10-request cap or need a second project.

The trial-vs-free-tier difference is real for indie devs. A free tier lets you evaluate the tool against actual users over weeks. A 14-day trial forces a decision before you've collected meaningful feedback to test it on.

In-app vs web-portal feedback

This is the architectural choice that decides everything.

Frill operates as a hosted web portal. You set up a feedback URL (feedback.yourapp.com or similar), share it with users, and they submit ideas via a web page. The portal is polished — Frill's UI is genuinely one of the cleanest in the category — and the experience works well for web SaaS users.

pick a feature ships as a Flutter SDK. flutter pub add pickafeature, initialize with an API key, call PickAFeature.show(). Your users see a native bottom sheet — or full-screen widget, or dialog — inside your app. No browser, no auth handoff, no leaving your app.

For a Flutter app, in-app submission consistently captures more feedback than redirecting users to a web portal. The drop-off at "tap to open feedback site" is the bottleneck. For a web SaaS, the trade-off flips — your users are already in a browser, and a web portal feels native to their context.

The decision rule is simple: where does your user spend their time? If they're in a Flutter app, pick a feature. If they're in a browser, Frill or another web tool.

Surveys and white-labeling — Frill's real wins

I'm not going to pretend pick a feature is better at everything. Frill has two genuine advantages.

Surveys. Frill bundles a survey tool. One survey on Startup, three on Business, unlimited on Growth. The surveys integrate with the feedback portal, so you can run an NPS survey and route detractor responses into a feedback queue. pick a feature doesn't ship surveys at all — if you want NPS, you're using a separate tool like Survicate or Sprig.

White-labeling. Frill offers white-labeling as a $100/mo add-on on Startup/Business, or bundled into Growth at $149/mo. You can remove "Powered by Frill" and run the portal as fully branded. pick a feature doesn't have this — the Flutter SDK widget shows "Powered by pick a feature" on the free tier, and removes it on Starter and up (this is closer to a watermark removal than full white-labeling).

If you're selling to clients and need to present the feedback experience as fully yours, Frill is the better tool. If you're an indie dev shipping your own app, the white-labeling distinction doesn't matter as much.

When Frill is the better choice

Genuine cases for Frill:

Your product is a web SaaS, not a mobile app. A web portal fits web users.
You want surveys bundled with feedback. Frill is the only tool in this comparison that ships both.
You need full white-labeling. Frill's add-on or Growth tier covers it; pick a feature doesn't.
You want a custom domain (feedback.yourapp.com). Frill includes this on Startup tier; pick a feature doesn't offer it.
You're presenting feedback experience to enterprise clients. Frill's Enterprise tier ($349+/mo) has SOC 2 and audit logs; pick a feature has neither.

If two or more apply, Frill is the call.

When pick a feature wins

The flip side:

Your product is a Flutter app. Frill has no mobile SDK; pick a feature was built for this.
You want a real free tier, not a 14-day trial. pick a feature's free tier is indefinite.
You're price-sensitive and want a flat $5/mo. Frill's entry tier is 5x that and caps ideas.
You ship multiple Flutter apps under one indie portfolio. pick a feature Unlimited at $15/mo covers unlimited projects; Frill bills per project on most tiers.
You don't need surveys or white-labeling. Both are real Frill advantages, but indie devs often skip both.

How to decide in 30 seconds

Two questions:

Is your product a Flutter app? Yes → pick a feature. No → keep going.
Do you need surveys or full white-labeling? Yes → Frill. No → pick on price ($5 vs $25-$49).

The remaining tiebreakers — free tier, custom domain, multi-project — fall out of those two answers.

Frequently asked questions

Is Frill cheaper than Canny?

Yes, significantly. Frill Startup at $25/mo undercuts Canny Pro at $79/mo by roughly 3x. Frill is positioned as the cost-conscious Canny alternative for web SaaS teams. pick a feature undercuts both at $5/mo by focusing on the Flutter-only use case. See Canny vs pick a feature for that comparison.

Does Frill have a Flutter SDK?

No. Frill is a hosted web portal. Integration is via the portal URL, optional custom domain, and an embed widget for web apps. There is no native mobile SDK. pick a feature is the Flutter-native option.

Does Frill have a free tier?

No. Frill offers a 14-day free trial without requiring a credit card. After the trial ends, you're on the Startup tier at $25/mo. pick a feature has a genuine free tier (1 project, 10 requests) with no time limit.

What happens when I hit 50 ideas on Frill Startup?

You're prompted to upgrade to Business at $49/mo for unlimited ideas. The 50-idea cap is on the Startup tier specifically and is the cap most users hit first when evaluating Frill at low cost.

What about Featurebase or UserVoice?

Different segments. Featurebase bundles feedback with help desk and AI support, starting at $29/seat/mo. UserVoice is enterprise-only at $16,000/year. Neither has a Flutter SDK.

Bottom line

Frill is the polished web feedback portal for indie and small SaaS teams that live on the web. The product is well-built, the surveys are a real bonus, and the white-labeling matters for some buyers. The trade-off is no free tier and an entry-level idea cap that prices most active products onto the $49/mo Business tier within months.

pick a feature is the answer for the Flutter dev who wants feedback collected inside the app at $5 flat, with no idea cap and a real free tier to start. If that's you, start free at pickafeature.com and drop the SDK in your Flutter project this afternoon.